After a first phase, which was brainstorming on the purpose of the project, we identified various deliverables necessary for MVP such as conception and design of a dynamic and youthful logo resonating with the industry; research and identification of target users by creating user personas; user interface design and development of a mobile app for end-users (called Clubbers), one for club owners, and finally a landing page that would allow the founders to sponsor the startup and acquire new users and partners.
Due to the fact it was an MVP project we needed to select features carefully. The MoSCoW Method helped us a lot in deciding on a scope for this part of the project. We went through simple sketches and Lo-fi to Hi-fi. All the mockups produced helped us work on the most important elements and test functionality and features. Any issues or comments noted from these activities influenced accuracy and relevance of the final product.
The system we designed consists of two synchronized mobile applications and two web applications, respectively for Clubbers and Club Owners, each with a user experience that meets specific needs. In both cases, we divided the work into two phases. Firstly, we mapped and designed low-fidelity wireframes, shared them with the client to validate the relevant flows and features. Secondly, we implemented the user interface and created graphic assets to share with developers.
Toonight doesn't offer a neat solution exclusively for Clubbers. In fact, we also created a mobile app for Club Owners thanks to which they can manage access to their venue. With the QR-code system used for the tickets, door supervisors are able to limit the admission to only those with tickets, thus avoiding the chaos of the lists.
